Essays
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How to Find Product-Market Fit: Lessons from Founders
Finding product-market fit isn't just important—it's everything. Research shows that 34% of founders cite lack of produc
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When Founders Pivot: Lessons from Startup Strategy Shifts
Every founder faces a defining moment when their original vision collides with reality. The global startup failure rate
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Product Market Fit: What Every Founder Needs to Know
Every founder remembers the exact moment they realized they'd built something people desperately wanted—or the painful r
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When Do Founders Find Product-Market Fit? The Truth
Ask any successful founder about their journey to building a company, and they'll inevitably mention one critical milest
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The Product Market Fit Question Every Founder Must Answer
Every founder eventually faces a moment of truth. You've built something you believe in, assembled a team, and launched
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Building in Public: The Transparent Path to Startup Success
The Rise of Radical Transparency in Startups Ten years ago, the idea of sharing your startup's revenue numbers, product
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Product Market Fit Questions Every Founder Must Ask
Finding product market fit is the single most important milestone in any startup's journey. Yet 34% of startups fail due
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How Product Market Fit Surveys Transform Founder Journeys
Every founder remembers the moment they thought they'd finally built something people wanted. The product launches, earl
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Product Market Fit Quotes That Define Founder Success
Every founder chases the same holy grail: product-market fit. It's that magical moment when customers don't just want yo
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What Is Product Market Fit? A Founder's Guide
Understanding Product Market Fit: The Make-or-Break Moment Every founder dreams of that magical moment when everything c
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Product-Market Fit: The Make-or-Break Moment for Founders
There's a moment every founder dreams about—when customers start pulling your product from your hands faster than you ca
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Getting Acquired: What They Don't Tell You
Acquisitions take longer than you expect—typically 3-6 months from serious interest to close. During this time, you're running your company while al
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Founder Burnout: Recognition and Recovery
Dreading work you used to enjoy. Cynicism about your customers, team, or product. Physical symptoms—insomnia, headaches, persistent fatigue. Increas
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What I Learned From My Failed Startup
We built collaboration software for architecture firms. My cofounder's father was an architect, and we had watched him struggle with fragmented workfl
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Finding Your First Customer
Friends and family who buy to support you. Enterprise customers who need extensive customization. Anyone who won't push back honestly on what doesn't
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Sahil Lavingia and the Gumroad Resurrection
What happened next became one of the most instructive stories in startup history—not because Gumroad became a unicorn, but because Sahil chose a dif
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Founder Stories
Long-form profiles of founders who've built something meaningful. We focus on the journey—the failures, pivots, and unglamorous grind—not just the
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